The so-called Double Eleven may become more popular with e-commerce companies. The end of the era and the end. Although the participation of different players is still continuing the popularity of Double Eleven, if you just give users some meager subsidies, instead of really using new products and services to meet the users' upgraded consumption needs, when such subsidies When it is unsustainable, users will still choose to vote with their feet. Therefore, when Double Eleven is evolving into a "one person's carnival", we should think more about how to influence and change the production and supply of commodities, especially how to use new technologies to meet users' personalization demand, to special database reactivate increasingly silent users. Some people may say that we have seen some platforms start to try to activate users by sinking channels and improving experience. However, if these actions lack the support of deeply changed commodities, these so-called changes are only the optimization and improvement of the operation method. And their essence does not really change the essence of the e-commerce industry. When Double Eleven lacks the support of intrinsic products and content, it is only a superficial reputation, then, although it looks very popular, it can even be said to be the most popular time of the year. For users, it is just one of several fixed promotions and marketing carried out by a merchant and platform in a year. Finding products that truly match the reputation of Double Eleven, and finding new G-spots for users who have already upgraded their consumption, may be the key to bringing Double Eleven back to its former glory.