People who click on native ads think differently than users do on search and social platforms. Users have a clear purpose when they search - they take a question and seek an answer. Maybe they're looking for news, researching products, or finding a brand's website they like. Users on social channels are looking for news, getting recommendations, or watching content produced by people, publics, and brands they think are the same. Native ad users, on the Fax List other hand, think differently—they click to explore content or a website because they are ready to discover something new. As a result, content that succeeds in native advertising tends to explore new concepts, entertainment or information. 2. Choose the Right Content Type We analyzed four content types:
Text-based content, including blog posts, media coverage, and closed content image gallery video all other content Image galleries and videos Fax List are the biggest opportunities for content marketers. Consider testing visualizations in your next campaign. 3. Divide your audience with different content The content capital you promote should be able to segment the audiences your campaign is designed to support. While the content will vary by industry, I can share approaches in three verticals: 1. Education Assuming these native ads are for an online university, each piece of content points to a different user taking them to the next stage.
Let's assume three different styles of ad names: Anyone who clicked on the first entry "You can't question the results of a public speaking class" - may be interested in online education. The second article, "How to Advance at Work Without Fax List Leaving Home," is aimed at those who want to improve or develop their careers without going to school. Finally, the ad titled "Introduction to Marketing with This Course" is aimed at those interested in completing an online degree.