Brand split worth it? This benchmark report snippet brand brazil phone number list traffic versus non-brand traffic, specifically in shopping campaigns to shed some light on this topic. To produce this data, we ran a script to analyze brand traffic for over 750 european accounts across eight key retail sectors for the period january 1 to june 30, 2019. The data clearly brazil phone number list demonstrates the importance of brand traffic for merchants – both in terms of performance and budget planning. Let's take a look at:global differentiation of brand/non-brand roas by sector
Share of branded/non-branded costs by sector average brand/non-brand brazil phone number list differentiation for cpc and conversion ratewhy you should care and what to do nextthe average roas of brands is twice as high as that of non-brands in most sectors return on ad spend (roas) is a sometimes controversial yet widely accepted metric for evaluating the overall performance of shopping campaigns. (side note: I recommend combining roast brazil phone number list margin information for a better assessment of profitable growth).It might not be surprising, but what our benchmark
That branded traffic delivers a much higher roas than non-branded brazil phone number list traffic. Indeed, google search users who enter brand queries are typically further down the purchase funnel than those who don't: they are already brand-aware and their query implies a preference or interest. For the brand. Specifically, when I explored other kpis, I discovered that this increase brazil phone number list in roas performance was due to two main factors associated with purchase intent: on average, higher conversion rates and higher average order values (aov). A lower average cpc also helps.