The article briefly introduces and analyzes NPS, the product performance evaluation indicator, and summarizes its operation methods. I hope that through this article, you can deepen your understanding of NPS. Yesterday, I finished reviewing "Revelation: bulk sms service Creating Products That Users Love", which caused me to think deeply. What is the performance of product managers? And how do you measure the success or failure of your product? (Usually, the evaluation criteria for product managers are always "virtual" - scoring of product completion/work quality/delivery bulk sms service quality, ., which is actually the subjective evaluation of the leader) The author's point of view in the book "Revelation
The performance of the product is the performance of the product manager, and the performance of the product is measured according to the NPS (User Net bulk sms service Promoter Score). That is, high NPS value -> good product -> good product manager. Aside from whether this method is applicable to my country or not (product managers in my country are usually not responsible for a complete product, but "product block" managers, the United States is relatively a radish bulk sms service and a pit), let's talk about what NPS is and what it is. How to use it, whether it is directly linked to product manager performance or not, at least it is linked to product performance. 01 What is NPS? NPS: net promoter score.
Promoter means supporter. It was first proposed by Fred Reichheld in "Harvard Business Review" in 2003. For example, if a company wants to know whether bulk sms service customers are satisfied, it can set NPS questions in the questionnaire. "How likely are you to recommend us (or this product/service/brand, etc.) to a friend or colleague? Please rate from 0-10" It works as follows: 9-10 points for recommenders; 7-8 points for neutrals; 0-6 points for detractors. Net Promoter Score (NPS) = (number of bulk sms service recommenders/number of total samples)×100%-(number of detractors/number of total samples)×100%. For example, a website surveyed 10 users, 9-10 points, 1 person; 7-8 points, 3 people; 0-6 points, 6 people.