And adjust to this new environment. However, there are markets that fear the long-term consequences this outbreak will have on business activities and revenues. Among the industries that are most concerned about the coronavirus is advertising. According to AdAge , the IAB has just published the results of a survey of 400 Phone Number Database and brand experts on the effect of the Phone Number Database on the market. The result is bleak: 74 percent of these agents, all of them in the United States (USA), believe that the impact will be worse than that of the 2008 financial crisis. And that is not all they think. Seven out of 10 agents Phone Number Database actually stopped or changed their ad .
Spending for the next two quarters in Phone Number Database response to the coronavirus. 63 percent of those moving on in the short term have changed their strategies to focus on cause and mission marketing. If the fears are true, it would be one of Phone Number Database few times that the US industry does not grow at a significant annual level. The other occasion occurred just in 2009, after the crisis. How much do you have to fear the coronavirus? Along with the advertising industry, other markets expect the pandemic to destroy their performance in the short to medium term. The International Monetary Fund declared just a few hours ago Phone Number Database the global economy is officially in recession in the wake .
Of the coronavirus. In the specific case of Mexico, spending on entertainment, transportation and restaurants has plummeted by 30 percent since the first infection . Retailers are also having a bad time . How to keep in touch with your co-workers while working remotely Related Notes IAB Mexico forms a new executive committee Website of the day: IAB Mexico Pablo Pozo says goodbye to IAB Mexico to join Phone Number Database Returning to the IAB report, how much should we pay attention to the fears of brands in the US about the coronavirus? Remember that this Phone Number Database is still the leading market in the marketing industry.