The fastest expansion period of Daphne was from 2008 to 2012. In the past five years, nearly 800 stores have met consumers in cities ranging from first-tier to third- and fourth-tier cities. By 2012, Daphne had more than 7,000 stores. At that time, Daphne was able to say proudly, "In the shoe cabinet of Chinese women, one pair of the average five pairs of brand women's shoes is from Daphne." The expansion story driven by the dividends of the times is also told by La Chapelle and Urban Beauty. According to public data, before 2011, La Chapelle had only 3 women's clothing brands and 1,841 stores, but by the peak of La Chapelle in 2017, the number of sub-brands was as high as nearly 20, and they covered women's clothing, men's clothing, There are 9448 stores such as children's clothing, all over the country. In 2014, Urban Beauty proposed the "Ten Thousand Stores Plan" to expand to 10,000 stores in 5 years. By 2015, there were already more than 8,000 stores. "A developing company can't stop. The domestic consumer market is growing by more than 20% every year. If you don't open new stores, it means going backwards." Xing Jiaxing explained La Chapelle's expansion Bulk SMS Service concept. But in the years when these brands enjoyed the dividends of the times and expanded wildly with store franchises as the core growth driver, the times have undergone earth-shaking changes. Since ZARA opened its first store in Shanghai 66 Plaza in 2006, the times have undergone earth-shaking changes. Not only the international giants Uniqlo and H&M have opened the door to enter the offline market, the popularity of e-commerce, the rise of Tao brands, and the online market are also prosperous. When international giants control channels with direct sales model and occupy the market with supply chain management capabilities, when e-commerce companies present trendy products to consumers at affordable prices, what are these brands doing? Open shop! Crazy shop! After all, who wants to spend time researching changes in the market when they can make money by opening a store? Who wants to get out of "resource" dependence when they can live well by relying on market dividends? The "curse" followed. The stores that once helped brands seize the market have now become a drag on performance. In the 2018 financial report, the turnover was 4.13 billion Hong Kong dollars, a year-on-year decrease of 20.8%, the gross profit was 2.06 billion Hong Kong dollars, a year-on-year decrease of 25.1%, and the operating loss was 790 million Hong Kong dollars, which increased from the loss of 688.8 million Hong Kong dollars in the previous year. This kind of data
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Working towards a brighter future for pediatric TBI survivors and their families
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